Beverage offerings inside of truck stops and travel plazas can be a powerful driver of sales, bringing customers inside and often prompting additional purchases of snacks or foodservice items.
Travel centers should have their eye on these five trends in beverages.
08-20-2026
Beverages are big business for the nation’s truckstops and travel plazas. During NATSO Connect, Stephanie Kowitz, senior manager of shopper Insights for The Coca-Cola Co., said beverages are the No. […]
05-01-2018 From traditional and craft sodas to coconut water to energy drinks, today’s consumers have more choices than ever when selecting a beverage, and the number of drinks competing for cooler space is expected to grow
06-30-2015 Customers have a broadened taste preference and increasing awareness of sustainability, organic coffees and origin stories.
11-27-2014 A universal push towards healthful offerings is balanced with a continued craving for “creamy, high-fat, tasty goodness” as an indulgent treat.
11-13-2014 The top five coffee flavors in foodservice with the highest menu penetration remain a display of traditional favorites.
11-06-2014 Two-thirds of consumers agree that coffee helps them to improve their mental focus and helps them get things done.
08-28-2014 Top consumer need states, what motivates consumers to purchase, include personal loyalty, price sensitivity and as a treat. Of these top three, price was the only one to grow in importance from 2012 to 2013.
08-21-2014 Both the Northeast and South regions are heavy coffee consumers, with approximately 30% of the servings share each. The Central and West regions hold about 20% market share each.
08-14-2014 United States is the largest coffee market in the world with 110 million adult Americans consuming brewed coffee. This equates to 46% of Americans drinking brewed coffee each day.
08-07-2014 Flavored iced coffee is rated most appealing and consumed most often, far ahead of regular iced coffee, 66% as compared to 28%.
07-24-2014