More and more truck drivers are using apps to decide where to stop, and truck stop and travel plaza operators can use the apps to help drive business to their locations. During NATSO Connect, Stop Watch sat down with Chris Oliver, chief marketing officer for Trucker Path, to learn more about the Trucker Path app and the free features operators can use to promote their businesses.
07-03-2024Darren Schulte, NATSO’s vice president, membership, said he is excited to see more of a focus industry-wide on how professional drivers enter into a travel center. “NATSO members are thinking more about the importance of entry and exit into the travel centers,” he said.
The backcourt experience at truck stops and travel centers historically had been ignored, but Schulte believes backcourts should look exactly like forecourts. “I would ask any of us to go to our forecourt and see how we speak to customers to try and capture their attention, then go to the backcourt,” he said.
Schulte encourages operators to add the same marketing materials on the building and on the pumps in the backcourt that are on the forecourt. “If you’re doing pump toppers in the front, do pump toppers in the back. If you’re doing fuel nozzle collateral, do that,” he said.
07-02-2024Original equipment manufacturers are proving out new hydrogen technologies to meet more stringent emissions requirements, and the new vehicle designs are expected to dramatically increase demand for hydrogen, according to speakers at ACT Expo 2024.
Vehicles are fueled similar to how diesel is dispensed today, there is no extra weight, and vehicles can travel 500 miles or more before refueling. “Trying to mimic a diesel like fueling experience is the goal,” said Kimberly Okafor, general manager of zero emissions solutions for Trillium, a Love’s company.
07-01-2024Buying fuel is a complicated process, and determining the best approach helps truck stop and travel center operators increase profitability while minimizing risks. A self-diagnosed fuel nerd, Randy Grizzle, director, sales & marketing at TACenergy, joined the NATSO Foundation’s podcast to cover best practices in fuel buying that can help travel center owners navigate the complexities of the fuel market.
06-25-2024The truck stop and travel center industry is fuel agnostic and strives to offer whatever fuels its customers demand. Diesel fuel remains the primary fuel used within the trucking industry, especially for long-haul over- the-road freight movement.
However, the industry is currently evolving to meet demand for new fueling technologies, such as electric vehicle charging stations, and preparing to meet future fueling needs.
For those new to the industry, gather information on the fuels you may want to consider from the NATSO Foundation’s New Build Toolkit.
06-20-2024Pilot will provide whatever fuel customers want to buy. “Demand is king. What people are demanding and what our customers want is the intersection where we want to play,” said CEO Adam Wright.
06-12-2024Buying fuel is a complicated process, and determining the best approach helps operators increase profitability while minimizing risks.
The NATSO Foundation has created this toolkit to give operators a broad understanding of available fuel types, including renewable fuel, and spot purchasing vs. index-based purchasing while also offering insights into choosing branded vs. unbranded fuel and building supplier relationships.
The toolkit was created in collaboration with TAC Energy.
06-03-2024FirstElement Fuel has created what it calls the world’s first fast-fueling hydrogen fueling station. The station is capable of filling 200 trucks a day in just 10 minutes each using […]
05-14-2024Article created for the digital issue of the NATSO Foundation’s magazine FirstElement Fuel has created what it calls the world’s first fast-fueling hydrogen fueling station. The facility, located at the Port of Oakland, […]
05-07-2024
The Internal Revenue Service (IRS) on Apr. 30 released additional guidance governing the implementation of the Section 40B blenders’ tax credit for sustainable aviation fuel (SAF). The credit, which was […]
05-02-2024 The House Highways and Transit Subcommittee on April 30 held a three-hour hearing examining electrification policy. The Subcommittee, which invited NATSO to testify, focused on the Biden Administration’s policies to […]
05-01-2024
