QSR

Foodservice is now one of the most important differentiators for travel centers and truck stops, and the right food offerings can create a competitive advantage. The ideal mix of food service offerings often includes a combination of proprietary and branded programs, but what should travel centers consider when partnering with a QSR? “We’re a house of brands, so we want to have multiple offerings to appeal to everyone,” Chris Heinz, director of operations and finance at Heinz Inc. said.