Marketing - NATSO

09-01-2013 by NATSO Take Advantage of Holiday Sales

The winter holidays bring additional sales opportunities for truckstops and travel plazas. Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they’re out on the road. And while Thanksgiving and Christmas are still a couple months away, now is the time to create sales strategies that will increase sales and profits.

Truckstop Business

09-01-2013

09-01-2013 by NATSO Market Your Truckstop Locally Using Social Media

For years truckstop and travel plaza operators have relied on paid advertising to attract their local customer base, but now a growing number are turning to social media to promote specials and build relationships. Whether they’re logging on from smartphones or signing on at home or work, today’s customers are plugged into social media. Facebook, Twitter, LinkedIn, Foursquare and Yelp have hundreds of millions of users. For retailers the sites are a way to promote their business and also a way for them to be a part of the conversation.

Truckstop Business

09-01-2013

07-12-2013 by NATSO Sell More Effectively

To connect with truckstop operators and sell more products, the key is to make the entire transaction about them, not you. Force isn’t an effective sales tactic, but taking time to develop a trusted relationship by showing you know and understand your customer’s needs is. Here are six ways you can sell more effectively.

Truckstop Business

07-12-2013

04-01-2013 by NATSO TravelCenters of America Announces Citizen Driver Award Program

TravelCenters of America LLC announced its first ‘Citizen Driver’ award program, designed to recognize professional drivers who evoke public respect for the truck driving profession.

Industry News

04-01-2013

03-01-2013 by NATSO Suggestive Selling Boosts Profits While Benefiting Customers

“If you’re suggestive selling, you’re greeting customers when they come in, you’re having conversations with them, and you’re paying attention to merchandise.”

03-01-2013

03-01-2013 by NATSO Connecting with Truckstop Customers

To better understand their customers, truckstop and travel plaza operators are relying on old-fashioned, face-to- face customer service while also embracing technology to initiate conversations and engage with a customer base that is constantly on the move.

Truckstop Business

03-01-2013

03-01-2013 by NATSO Cars, Carrots and Christian Faith in Glenrio, N.M.

Russell’s Truck and Travel Center 2 has it all—a business built on Christian values, a one-in-a-million car museum, a family of owners skilled in grocery items and even a director of operations that sleeps on location.

03-01-2013

12-24-2012 by NATSO Stop Watch Magazine Seeks Sources on Upselling

NATSO is interested in talking with operators who have developed upselling programs for an upcoming issue of Stop Watch.

12-24-2012

11-01-2012 by NATSO New Technology and Signage Helps Truckstop Operators

NATSO members nationwide are turning to LED lighting, digital signage and strategic placement to promote their offerings.

11-01-2012

10-16-2012 by NATSO Shoppers Continue to Make Impulse Buys

Impulse purchases are alive and well among consumers.

10-16-2012

04-29-2012 by Darren Schulte One-A-Day Truckstop Marketing

If you perform just one simple marketing item on the 200 business working days of the year, at the end of the year you will have done a lot of marketing.

Great Ideas

04-29-2012