Trade shows are an investment of both time and money. Knowing how to get the most out of any show can help exhibitors see the return on investment they were hoping for when they filled out their registration form.
02-01-2010 When it comes to connecting with customers before a trade show, personal contact is the key.
01-15-2010 Industry suppliers looking to introduce a product or target a new customer can get on the inside track by hearing directly from truckstop owners and operators who shared their top-selling items with NATSO.
12-31-2009 Enthusiastic customers can often do more for a supplier than even the splashiest ad. When you factor in that they target the exact market you’re seeking and they come at a much lower cost, encouraging customers to talk is a no-brainer.
12-15-2009 Welcome to NATSO’s first edition of Highway Business Matters — a brief semimonthly newsletter created exclusively for companies that provide products or services to the truckstop and travel plaza industry!
12-01-2009