Highway Business Matters

Alerting truckstop managers to this new trend could boost restaurant sales and increase profits for locations and their suppliers alike.

As the impact of the Gulf oil spill continues to hold the nation’s interest, Highway Business Matters recently talked to truckstop and travel plaza managers in the region to understand their views on the situation.

“When a tanker driver needs to rest, there are only certain areas they can park their equipment. This is to protect the public,” said Danny Hansen, Sinclair’s trucking manager.

Truckstop operators know drivers are going to stop for food and fuel, but additional sales within the location’s travel store can help boost profits while meeting drivers’ other needs.

Offering variety can also increase the amount and types of products customers buy. “You have so many facets of customers coming through and they want different things,” Gay said. “You can’t just carry one brand of something.”

Professional drivers, the traveling public and locals alike all frequent the restaurants at the nation’s truckstops and travel plazas.

Motor carriers, the primary customer base of truckstops and travel plazas nationwide, are preparing for the new safety protocol Comprehensive Safety Analysis 2010 (CSA 2010).

In business it is a given that you need to know your customer, but taking it a step further and getting to know your customer’s customer proves you are committed to truly meeting all parties’ needs.

A tight economy has everyone looking for a bargain and professional drivers and the traveling public is no different. Low price points and convenience are driving sales of hot foods within the convenience and trucker stores at several truckstops and travel plazas.

We’re creating the future at the NATSO Show 2010!

Trade shows are one of the few times when a company’s key prospects and current customers are gathered together under one roof, and smart exhibitors know that opportunities to connect with show attendees are not limited to the show floor.