03-18-2026 by Mindy Long Create Reasons for the Four-Wheel Customer to Come Inside Your Travel Center

Speed, efficiency and location have long been a competitive advantage for truck stop and travel center operators, but those attributes alone may no longer be enough to drive traffic inside the store.

“The world already sells convenience,” said Frank Beard, head of marketing at Rovertown.  “What convenience stores really sell is a better day.”

While speaking during NATSO Connect 2026, Beard said operators need to shift their focus from convenience to emotional value, saying c-stores competes not just with other retailers but with a broader ecosystem of on-demand services that are increasing convenience across nearly every aspect of daily life.

03-18-2026
03-10-2026 by Tiffany Wlazlowski Neuman NATSO Announces 2026 Board of Directors

ALEXANDRIA, VA. — NATSO, representing truck stops and travel centers, is proud to announce the installation of its new slate of officers following its spring 2026 Board of Directors meeting. […]

03-10-2026
02-12-2026 by Tiffany Wlazlowski Neuman NATSO Supports Exclusion of EVs from CAFE Standards

NATSO supported the exclusion of battery electric vehicles and plug-in hybrid electric vehicles from Corporate Average Fuel Economy (CAFE) standards in comments filed February 4 with the National Highway Traffic […]

02-12-2026

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