Building a brand is dependent on connecting with customers, and the nation’s most icon brands invest time and money researching the best ways to engage shoppers. During The NATSO Show 2016, J.T. McMahan, director of sales for Coca-Cola Refreshments, shared his insight into four key ways businesses can connect with those they serve.
Mindy Long
Mindy Long is a journalist and editor specializing in the logistics, transportation and fueling industries. She has been writing professionally for more than 25 years and launched her freelance business in 2008. Prior to going freelance, she served as editor of Stop Watch, a staff reporter at Transport Topics, and a Washington correspondent for WCAX-TV in Burlington, Vermont. Her work appears in a variety of media outlets.
Gain a Deeper Understanding of Business Operations at Your Truckstop with These Four Calculations
Business owners today have more information coming in from more places than ever before in history. There are a number of different ways owners and managers can look at the data to better understand their operations and their customers.
During The NATSO Show 2016, retail expert Tom Shay shared his insight into several key areas operators should look at, plus he offers 22 different calculations on his website, ProfitsPlus.org, that operators can use to dig into their data. “These calculators tell you what they mean and how the formula behind them,” he said.
Consider Interns to Help You Meet Your Goals
With school soon to be out for the summer, a number of businesses are offering paid and unpaid internships. Students, particularly those studying marketing, design or photography, may be willing to create custom projects for you, which will give them professional examples of their skills to add to their portfolios and give you a valuable service.
Water Saving Tips from Shoemaker’s Travel Plaza
When Shoemaker’s Travel Plaza underwent a rebuild several years ago, Dave Shoemaker, owner, made the decision to construct a LEED-certified building. LEED—or Leadership in Energy & Environmental Design—is a green building certification program that recognizes best-in-class building strategies and practices. Shoemaker took advantage of several technologies and designs, including the type of lighting used as well as the HVAC layout, that could cut costs while also increasing the location’s sustainability.
Three Construction Tips from Shoemaker’s Travel Plaza
A remodel or renovation can improve a location’s aesthetics, strengthen its brand and enhance its merchandising, but getting through the construction can be a challenge. Dave Shoemaker, owner of Shoemaker’s Travel Plaza, experienced a rebuild several years ago and shared his insights on surviving a renovation with NATSO.
Ten Tips for Locating Hourly Workers
With the economy improving, it is becoming more and more challenging to hire new employees. Here are ten tips for finding the best new hires.
Davis Travel Centers Gives Back
For Davis Travel Centers, which operates three locations in Virginia, community ties run deep. Every year, the staff and owners support a number of causes to benefit the local hospitals and schools.
Minimize Losses by Donating Expired Foods
For Doug Rauch, former president of the Trader Joe’s grocery chain and an upcoming speaker at The NATSO Show, food waste is a top concern. Not only is underutilizing food wasting our country’s resources, business owners that aren’t donating food that is past its use-by date or produce that isn’t at its best are losing money.
Sacramento 49er Does it Again, Serving More of Those Who Serve
In the July/August issue of Stop Watch, we told you about the awesome service Sacramento 49er Travel Plaza in Sacramento provided earlier this year to about 2,000 soldiers that were en route to an Army base in Washington State.
The location did it again over the summer, with 600 members of the military stopping in over a three-day period while they were on their way to training.
{NATSO News Weekly} December 30, 2013
Tolling, Highway Funding Topped NATSO’s 2013 Concerns
{NATSO News Weekly} December 23, 2013
Discounted Hotel Rooms for The NATSO Show Expire Thursday