The NATSO Foundation’s Travel Center Foodservice Trends

The NATSO Foundation created this toolkit in collaboration with the NATSO Foundation’s 2026 Food and Beverage Steering Council to provide industry insights into successful food operations and best practices and serve as an inspiration as operations look for their next great idea in food service.

The toolkit is available for download for $250 using the form below.

NATSO Foundation 2026 supporters can request a copy by contacting Amy Toner, executive director of the NATSO Foundation, at atoner@natso.com.

The toolkit was created in partnership with the NATSO Foundation’s 2026 Food and Beverage Steering Council: Alto-Shaam, Food Forward Thinking and McLane.

Foodservice is now one of the most important differentiators for travel centers and truck stops, and the right food offerings can create a competitive advantage that drives customer loyalty and profits at a time when margins on fuel and other items continue to shrink. Fuel may bring customers to the forecourt, but food and beverages often determine how long they stay and how much they spend once they come inside.

The 31 page toolkit includes chapters on:

  • Customer Expectations and Considerations

  • Fast and Fresh Food Offerings

  • Quick-Serve Solutions

  • Beverages That Boost the Bottom Line

  • Operational Considerations

  • Focusing on Food Safety

  • Bonus Section: Lessons in Food Service from NATSO Connect

Created by the NATSO Foundation—the NATSO Foundation is the research, education and public outreach subsidiary of NATSO Inc. The NATSO Foundation provides programs and products aimed at strengthening travel plazas’ ability to meet the needs of the traveling public through improved operational performance and business planning. The foundation is completely autonomous and relies solely on donations.

 

Purchase a copy of the report by completing the form below.

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Reach out to Amy Toner, executive director of the NATSO Foundation, at atoner@natso.com or (703) 739-8570 for more information on the NATSO Foundation.

The toolkit was made possible through the support of the NATSO Foundation’s 2026 3K Fundraiser sponsors: Alto-Shaam, CAT Scale Co., Coffee Cup Fuel Stop, Davy Crockett Travel Center, Flynn’s, LV Petroleum, Muralt’s Travel Plaza, ONRAMP, Onvo, Pat’s Travel Center, Pilot Company, Relay Payments, TA 288 Lake City FL, Trucker Path and W. Capra.

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