To help industry suppliers better meet truckstop operators' needs and uncover new opportunities within this specific profit center, Highway Business Matters asked operators to share the details on the top challenges, opportunities and needs in their restaurants.
To boost business Binnema tries to offer unique products that get people talking. He does that each Wednesday with Dutch specials.
Binnema's biggest concern is hiring staff that can operate with little supervision. "Being 24/7 it is impossible to have management around the clock," he said.
To help ease his mind, Binnema installed security cameras throughout the location four years ago. The cameras have paid for themselves 10 times over, he said. "It keeps everybody more honest and I do sleep better at night," he said.
1From a 2003 University of Maryland study which forecast 2010 restaurant sales as $2,886,792,000 for full service truckstops/truck repair centers and truck fuel stops.
{HBM} Highway Business Matters is a brief semi-monthly newsletter created exclusively for companies that provide products or services to the truckstop and travel plaza industry. Highway Business Matters will keep you informed on trends, tactics, and tips to help you connect to the $65 billion truckstop and travel plaza industry.
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