Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey).
One of the most basic loyalty programs is the “club card”, often inviting the holder to a free cup of coffee after a certain number of purchases (typically ten but sometimes as low as five).
This type of card is quite popular, in part because of the ease of implementation – printed business-sized cards are economical and very easy to hand out to customers buying coffee.
Travel mugs are also a popular way to offer loyalty benefits, perhaps with discounted refills. Millennials, the growing 18-33 year-old market, are quite fond of loyalty programs, with 77% participating in a loyalty reward program (NACS April 2014).
/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at email@example.com.
The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.
Subscribe to Updates
NATSO provides a breadth of information created to strengthen travel plazas’ ability to meet the needs of the travelling public in an age of disruption. This includes knowledge filled blog posts, articles and publications. If you would like to receive a digest of blog post and articles directly in your inbox, please provide your name, email and the frequency of the updates you want to receive the email digest.