Cultivate Loyalty

Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey).

Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey). 

One of the most basic loyalty programs is the “club card”, often inviting the holder to a free cup of coffee after a certain number of purchases (typically ten but sometimes as low as five).

This type of card is quite popular, in part because of the ease of implementation – printed business-sized cards are economical and very easy to hand out to customers buying coffee.

Travel mugs are also a popular way to offer loyalty benefits, perhaps with discounted refills. Millennials, the growing 18-33 year-old market, are quite fond of loyalty programs, with 77% participating in a loyalty reward program (NACS April 2014).


/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at or by contacting Jim Edmonson at

The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.

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