More and more truck drivers are using apps to decide where to stop, and truck stop and travel plaza operators can use the apps to help drive business to their locations. During NATSO Connect, Stop Watch sat down with Chris Oliver, chief marketing officer for Trucker Path, to learn more about the Trucker Path app and the free features operators can use to promote their businesses.
07-03-2024Article created for the digital issue of the NATSO Foundation’s magazine Adding convenience for drivers can help boost sales and grow wallet share, and two NATSO members shared simple yet effective strategies […]
05-09-2024When Northland Properties, which operates Denny’s restaurants in Canada, launched its web ordering platform with Smooth Commerce, it saw a significant growth in revenue within 30 days.
“We were very pleased with the amount of lift we saw during such a short time,” said Manoj Jasra, chief digital officer and chief marketing officer for the company.
Truckstop and travel center customers want to order ahead for pick-up and delivery at your location. This episode with Smooth Commerce will help you better understand why and how to offer it.
09-18-2020Join Smooth Commerce, a leading branded mobile app and web ordering provider, for a webinar on Thursday, July 16 at 1 p.m eastern to learn about this critical business offering.
07-12-2020In today’s operating environment, it is more important than ever to reach your customers online and market your food options to a broad audience. With food delivery, take out and curbside pickup, customers are deciding what to order while browsing online. What’s more, the majority of U.S. adult internet users head to the web to learn about a company before they make a purchase or visit a business.
Photos of delicious and appetizing dishes posted online can sell your location and make someone choose you over your competitor.
Social media gives businesses a direct line of communication with the public and helps them shape the story being told about their operations. It also provides a platform for operators […]
07-01-2019 Pride Stores LLC, headquartered in Springfield, Massachusetts, put an extra emphasis on its online presence by hiring a social media manager. After almost two years, Chris Szarek has grown the company’s digital profile by strategically using Google business tools, Facebook and more.
07-01-2018 For years truckstop and travel plaza operators have relied on paid advertising to attract their local customer base, but now a growing number are turning to social media to promote specials and build relationships. Whether they’re logging on from smartphones or signing on at home or work, today’s customers are plugged into social media. Facebook, Twitter, LinkedIn, Foursquare and Yelp have hundreds of millions of users. For retailers the sites are a way to promote their business and also a way for them to be a part of the conversation.
09-01-2013 To better understand their customers, truckstop and travel plaza operators are relying on old-fashioned, face-to- face customer service while also embracing technology to initiate conversations and engage with a customer base that is constantly on the move.
03-01-2013
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