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05-01-2015 by NATSO Truckstop Leadership: Effective Leaders = Improved Profits

Great leadership not only improves the energy and atmosphere of a business, it can improve the bottom line. Research from the Gallup Organization shows that committed workgroups are 44 percent more profitable, 50 percent more productive and have 50 percent higher degrees of customer loyalty.

05-01-2015
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02-18-2015 by NATSO Customer Engagement Key to Dominating the Marketplace

During The NATSO Show, Ken Schmidt, former director of communications strategy for Harley-Davidson Motor Co., told attendees that engaging with customers is the key to success, and a lack of engagement nearly led to Harley-Davidson’s failure.

02-18-2015
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02-18-2015 by NATSO Freight Volumes, Driver Pay on the Rise

Freight volumes and driver pay will continue on an upward swing as the economy grows, Bob Costello, vice president and chief economist at the American Trucking Associations told NATSO Show attendees Feb. 18.

02-18-2015
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02-17-2015 by NATSO U.S. Diesel Demand Projected to Decline

A number of factors are coming together that will reduce the demand for diesel fuel moving forward. As technology improves, vehicles become more efficient and their power sources evolve. Electric vehicles, hybrids and natural gas are all changing the country’s demand for diesel.

02-17-2015
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02-17-2015 by NATSO Driving Growth Through Innovation

When Seth Goldman, president and chief executive officer of the beverage company Honest Tea, set out to enter the beverage market, he was met with a number of challenges, making innovation crucial.

02-17-2015
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02-16-2015 by NATSO Creating a Culture and Building a Brand Grows Customers and Sales

For business owners, branding is one of the best ways to stand apart from the competition, but creating a brand isn’t always easy. During The NATSO Show, Doug Rauch, an expert on branding and the former chief executive officer of the national grocery chain Trader Joe’s, told attendees that building a brand starts with culture.

02-16-2015
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07-01-2014 by NATSO Operators Slice And Dice Data for Business Insights

Information is everywhere and the number of sources producing information is constantly increasing.

Big data—a popular term used to describe the growth and availability of both structured and unstructured information—is changing the way many companies operate. Today’s operators are relying on insights from their customers, internal processes and business operations to uncover new opportunities for growth.

The challenge with any data set is converting it into useable information by identifying patterns and deviations from those patterns. By analyzing both internal and external sources of data, operators are able to better understand their customers, identify trends and predict sales.

07-01-2014
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03-01-2014 by NATSO Message from NATSO’s 2014 Chairman

I humbly accept the privilege of again serving as your Chairman in 2014! And borrowing a lyric from a Bob Dylan song, “we’re either born to live or we’re born to die.” I’m here to tell you in 2014 NATSO is born to LIVE!

03-01-2014

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