Signage is one of the most important tools to connect with customers. It not only attracts customers from the street and draws them into the location, but also communicates sales or promotions, spurs point-of-sale purchases and directs customers where to go.
03-01-2018 Inevitably some products within your inventory are going to move faster than others, but rather than letting items grow cobwebs, there are steps you can take to limit the impact unproductive inventory has on your bottom line.
07-01-2017 Stocking the shelves with top-selling items can keep customers coming back and increase profits, but finding the hot items isn’t always easy. NATSO members told Stop Watch they turn to […]
06-30-2017 In today’s market, truckstops and travel plazas are facing increased competition on several fronts. Restaurants and retailers are adding fuel as well and charging stations for electric vehicles, and convenience […]
11-01-2016 Even the busiest locations experience slow times of the day, and operators said they use those slow periods to prepare for peak times and get creative to boost business during […]
08-31-2016 All truckstop and travel plaza operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all […]
06-30-2016 The majority of customers walk into a store either knowing exactly what they want or planning to look around. For retailers, that means they have two distinct customer types they need to cater to—shoppers and buyers. By understanding each group, truckstop operators can improve customer service, strategize promotions and improve their marketing, all of which can add up to increased profits.
03-01-2015 A subtle suggestion can add up to big sales for truckstop and travel plazas, and staff at Cash Magic Truck Plaza and Casino, which operates 22 locations, has turned suggestive selling into an art form.
01-01-2015 Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey).
05-15-2014 The January to December 2013 McLane/NATSO Foundation Index is now out. The index found that average purchases per truckstop jumped to $16,335 per week during 2013, compared with $15,784 in 2012.
03-25-2014 Whether they come from the cooler, the fountain or the coffee bar, beverages make up a significant portion of travel plaza and truckstop sales. Stocking the right mix and the latest offerings not only keeps customers happy, it also increases sales. To ensure they have desirable products, operators can monitor traffic patterns, get to know their customers and stay current on the latest trends.
03-01-2014