07-16-2025 by Amy Toner Travel Center Industry Sees Growth Through Acquisitions

Building a truck stop from the ground up can take several years. The development process, due diligence, land acquisition, zoning and build out all take time. Not to mention that 10+ acres established areas can be tough to find. Acquiring existing sites can help businesses hit the ground running while also saving money.

Building a new location can be a two-year process versus buying an existing site, which typically takes three to six months. As a result, acquisitions are a good way to get operational and bring in revenue right away. Even if operators plan to make major renovations or upgrades, they can generate revenue while making improvements.

“The main benefit of growing through acquisitions is time,” said Kevin O’Hanlon, first vice president, investments, for Marcus Millichap, a real estate brokerage company. Marcus Millichap generously sponsored Fast Forward Focus, the NATSO Foundation’s fall leadership conference.

The second benefit is cost. The cost of a new build can easily exceed $20 million all in. O’Hanlon said a common misconception is that the cost of acquiring and improving a property cost more than developing a new location. “That is true in some cases, but if you buy at the right price that should never be the situation,” he explained. “Purchasing an existing truck stop could be less capital intensive at purchase.”

Operators

07-16-2025
06-24-2025 by Amy Toner All American Truckers Paradise is Not Your Average Truck Stop

At All American Truckers Paradise, they’re setting a new bar for what a truck stop can be. Located on Interstate 35 in Gainesville, TX, the newly opened All American Truckers Paradise was designed with the trucker in mind.

Dean Ash, CEO of All American Trucker’s Paradise, joined the NATSO Foundation’s podcast to discuss the plethora of unique amenities, including soul food, no-wait mobile fueling and truck washing services, and a very unique mail and package offering.

06-24-2025
06-19-2025 by NATSO Foundation Travel Center Product Mixes are Changing

It is easier than ever for professional drivers to park their tractor-trailer then head off-property for food, which means competition for drivers’ dollars is increasing.

Ideas to combat this trend include:
Consider investing in appealing attractions around the travel center could make it a destination.
To help increase variety for drivers, get creative with their food offerings by adding rotating food trucks or non-traditional QSR offerings.
Offer solutions that get them fresh food quickly such as salad bars, fresh produce and more interesting grab-and-go.

“There is a location outside of Las Vegas that offers a free shuttle to the Strip. That is why drivers stop there,” said Peter Rasmussen, CEO and founder, Convenience & Energy Advisors, who spent time with WaWa before launching his business. “In my WaWa days, we would build parcels with McDonalds and Starbucks. They’re competitors, but it makes that intersection a powerhouse.”

06-19-2025
09-03-2024 by Amy Toner Bowlin Travel Centers Boasts Hospitality and Unique Finds

Valkyrie Musara, COO and executive vice president of Bowlin Travel Centers, joins the podcast to share Bowlin’s fascinating history, merchandising strategy, and how they create an immersive “treasure hunt” experience that keeps customers exploring their stores.

09-03-2024
09-04-2020 by Amy Toner From Staffing to Diesel Pumps: Ideas to Grow Your Travel Center Business [Podcast]

Don Quinn, NATSO Service’s vice president, and Darren Schulte, NATSO’s vice president, membership, frequently consult for travel centers and truckstops. They help travel centers grow their business. Oftentimes, that means coming out and spending a few days onsite doing a complete evaluation, but it also means answering a lot of critical operational questions to help those expanding their travel center business or entering the market.

In this episode, they explore some of the frequently asked questions they receive as they help those new to the industry.

09-04-2020
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07-01-2018 by NATSO Truckstop Operators Use Varied Food and Offerings to Appeal to Travelers and Locals

Wendi Powell, co-owner of Big Boys Truck Stop in Kenley, North Carolina, knows that travel centers need to be all things to all people, and she tries to create solutions that appeal to all types of customers, whether they are locals, the traveling public or professional drivers.

“The more creatively we can make the mix work, the better for us,” Powell said.

Although convenience and time are always important, local customers love favorites while travelers like experiences. “It’s my goal to create a mix,” Powell said.

At Busy Bee, a regional chain of travel centers in Florida, local customers are in the store weekly and form close relationships with the locations and teams. “We see them coming in to not only to fill up their cars, but also meet daily/weekly needs from grocery items to our locally made cakes,” said Elizabeth Waring, president of Busy Bee. “However, with our traveling guests the needs slightly vary. When they stop in at our facility, they are there to fill a more immediate need. We have tried to build those relationships so that as they travel they look to us first to fill that—or empty that.”

07-01-2018

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