07-16-2025 by Amy Toner Travel Center Industry Sees Growth Through Acquisitions

Building a truck stop from the ground up can take several years. The development process, due diligence, land acquisition, zoning and build out all take time. Not to mention that 10+ acres established areas can be tough to find. Acquiring existing sites can help businesses hit the ground running while also saving money.

Building a new location can be a two-year process versus buying an existing site, which typically takes three to six months. As a result, acquisitions are a good way to get operational and bring in revenue right away. Even if operators plan to make major renovations or upgrades, they can generate revenue while making improvements.

“The main benefit of growing through acquisitions is time,” said Kevin O’Hanlon, first vice president, investments, for Marcus Millichap, a real estate brokerage company. Marcus Millichap generously sponsored Fast Forward Focus, the NATSO Foundation’s fall leadership conference.

The second benefit is cost. The cost of a new build can easily exceed $20 million all in. O’Hanlon said a common misconception is that the cost of acquiring and improving a property cost more than developing a new location. “That is true in some cases, but if you buy at the right price that should never be the situation,” he explained. “Purchasing an existing truck stop could be less capital intensive at purchase.”

Operators

07-16-2025
06-19-2025 by NATSO Foundation Travel Center Product Mixes are Changing

It is easier than ever for professional drivers to park their tractor-trailer then head off-property for food, which means competition for drivers’ dollars is increasing.

Ideas to combat this trend include:
Consider investing in appealing attractions around the travel center could make it a destination.
To help increase variety for drivers, get creative with their food offerings by adding rotating food trucks or non-traditional QSR offerings.
Offer solutions that get them fresh food quickly such as salad bars, fresh produce and more interesting grab-and-go.

“There is a location outside of Las Vegas that offers a free shuttle to the Strip. That is why drivers stop there,” said Peter Rasmussen, CEO and founder, Convenience & Energy Advisors, who spent time with WaWa before launching his business. “In my WaWa days, we would build parcels with McDonalds and Starbucks. They’re competitors, but it makes that intersection a powerhouse.”

06-19-2025
05-14-2025 by Mindy Long Valor Oil’s Hop Shops Draw Customers in with a Unique Attraction

Kentucky-based Valor Oil operates 15 Hop Shop convenience stores and is in the process of building its first truck stop from the ground up. The company is investing $2 million in the truck stop, which is in Owensboro, Kentucky. It will sit on about 15 acres and feature a 9,500-square-foot store along with 120 parking spaces.

The newest location will also feature something Hop Shop has become known for—its disco bathrooms.

Hop Shop’s mascot is a mischievous frog named Hopper, and he warns customers not to push the red button in the bathroom. “If you push the red button, that is when the disco starts,” said Tim Dupin, director of store operations, Valor Oil.

05-14-2025
08-22-2024 by Amy Toner Dial Into Loyalty for Professional Drivers

Peter Rasmussen, founder and CEO of Convenience and Energy Advisors, joins the podcast to share the key components of successful loyalty programs including how to tailor rewards for professional drivers.

Rasmussen and host Amy Toner also explore:
– The role of AI in enhancing the customer experience and driving targeted offers:
– How small operators should tackle loyalty; and
– What to consider when choosing a loyalty provider.

08-22-2024
08-06-2024 by Amy Toner RaceTrac is Making Major Moves

During a recent episode of the Truck Stops Here podcast Nick LaFalce, RaceTrac’s marketing manager sat down with Amy Toner, executive director of the NATSO Foundation, and Darren Schulte, NATSO’s vice president of membership, to share more about how RaceTrac is expanding its reach, how the company communicates its brand and more.

08-06-2024
08-01-2024 by Amy Toner Building the Travel Center of the Future

Polly Flinn, founder and principal of Flinnstone Strategies, is an industry expert in creating customer- focused, convenience formats that make their numbers.

Travel centers have the opportunity to increase wallet share by creating a compelling and consistent brand experience to grow traffic, loyalty, sales and profit. In this NATSO Connect 2024 keynote, Flinn shares new insights into the future of travel center retail, offering her expertise on customer segments, brand experience and retail offers.

Watch a video of her presentation.

08-01-2024
07-09-2024 by Amy Toner Customer Experience for Travel Centers

Customer experience (CX) includes any interaction that customers have with a brand across all touch points. It can include the experience they have digitally, such as an app, through advertising at the pump or in the store.

As convenience is growing and blurring with increased competition for truck stops and travel centers, a good customer experience is especially important.

In this episode, Amy Toner, executive director of the NATSO Foundation, discussed the importance of CX with Matt Sargent, VP of loyalty analytics at NexChapter.

07-09-2024
07-03-2024 by Mindy Long Get More Exposure with Trucker Apps

More and more truck drivers are using apps to decide where to stop, and truck stop and travel plaza operators can use the apps to help drive business to their locations. During NATSO Connect, Stop Watch sat down with Chris Oliver, chief marketing officer for Trucker Path, to learn more about the Trucker Path app and the free features operators can use to promote their businesses.

07-03-2024

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