When you invest time and money to attend a trade show, you want to get a solid return on your investment. Finding success on the tradeshow floor often means taking action beforehand. Here are five ways you can increase your success before The NATSO Show and make the most of your face-to-face meetings while in Nashville.
11-29-2013 When you’re preparing to greet 1,000 drivers or more a day, mornings come early. For Keith Wade, operations director at Petro Dodge City #397 in Hanceville, Ala., each day starts with two cups of coffee and plenty of conversation with his staff. He likes to learn what is going on in each department and hear about the managers’ plans for the day.
11-08-2013 When industry suppliers head to a trade show, their primary goal is to engage with customers and present their products and services in the best way possible, but seasoned pros know that a space is only part of the equation. To make sure everything goes right, avoid making these five common trade show mistakes.
10-18-2013 Like all retailers, truckstop and travel plaza operators know that the holidays mean increased opportunities for sales. Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they’re out on the road.
09-27-2013 For many industry suppliers, business travel is a way of life. Learning to make the most of travel not only increases business opportunities, it can also increase overall happiness. Improve your travel experiences with these seven tips.
09-04-2013 Sales visits are one of the best opportunities for industry suppliers to build relationships and secure sales with truckstop and travel plaza operators. But for a sales visit to be effective, it has to meet the needs of all involved. To help suppliers better understand what operators look for in a sales visit, Highway Business Matters sat down with Seth Miller of Petro Travel Store #353 in Portage, Wis., and David Shoemaker of Shoemaker’s Travel Center in Lincoln, Neb., to get their top tips for quality sales meetings.
08-09-2013 Everyone is busy and time is money, so keeping meetings short and actionable can help maximize everyone’s time while also getting the job done. Here are seven tips on how to master the 30-minute meeting.
07-26-2013 To connect with truckstop operators and sell more products, the key is to make the entire transaction about them, not you. Force isn’t an effective sales tactic, but taking time to develop a trusted relationship by showing you know and understand your customer’s needs is. Here are six ways you can sell more effectively.
07-12-2013 Tradeshows are a significant investment for attendees and exhibitors alike. When you’re investing both time and money, you want to make sure you make the most of the event. Throw in the fact that tradeshows are one of the only places you get to meet face-to-face with business owners, managers and buyers under one roof and maximizing your presence is key.
07-03-2013 Tony Moore, manager of Simmons Travel Center in Emporia, Va., is either at work or on call 24 hours a day. Not only does his staff have his number, he leaves his cards throughout the location so customers know how to reach him day or night. His goal is to make customers feel welcome and he wants them to know he cares.
05-28-2013 Where will your next idea come from? During the Great Ideas! Session at The NATSO Show, Jeffrey Cufaude shared the following quick tips with business owners looking for inspiration.
05-14-2013