Fuel Pumps - NATSO

02-20-2025 by NATSO Foundation Important Information to Add to the Fuel Pump

Professional drivers fueling up are just steps away from the store, making the pump a powerful tool to introduce new convenience offerings, boost foot traffic and improve the driver experience.

“Sharing useful information within the first few minutes of a pump transaction is key,” said Raghav Shankar, product manager, media and technology for Dover Fueling Solutions. “With the average fueling time at a truck stop around 10 to 12 minutes, this provides a good amount of time to display the targeted information at the pump that helps the driver find what they need.”

Fuel & Trucking

02-20-2025

08-08-2024 by NATSO Foundation Selecting Your Travel Center Fueling Equipment

Fuel pumps are an essential part of travel center operations, and choosing the right equipment will help increase efficiency and customer satisfaction.

The NATSO Foundation’s Travel Center and Truck Stop New Build Toolkit offers these factors to look at as you select the right pumps for your location.

08-08-2024

07-02-2024 by Amy Toner Travel Center Backcourt Experiences Exceed Expectations

Darren Schulte, NATSO’s vice president, membership, said he is excited to see more of a focus industry-wide on how professional drivers enter into a travel center. “NATSO members are thinking more about the importance of entry and exit into the travel centers,” he said.

The backcourt experience at truck stops and travel centers historically had been ignored, but Schulte believes backcourts should look exactly like forecourts. “I would ask any of us to go to our forecourt and see how we speak to customers to try and capture their attention, then go to the backcourt,” he said.

Schulte encourages operators to add the same marketing materials on the building and on the pumps in the backcourt that are on the forecourt. “If you’re doing pump toppers in the front, do pump toppers in the back. If you’re doing fuel nozzle collateral, do that,” he said.

07-02-2024