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Truckstop Travels: Innovation At Fontana Truck Stop

Posted in: Great Ideas, Truckstop Business, Marketing & Retail, Operations, Truckstop Travels


As I wrote on Tuesday in Truckstop Travels: Drive-Throughs and Clothing Donation in Ohio, I have had the pleasure of witnessing some great ideas in the field that are distinguishing independents from the competition.

Today’s innovation comes from Fontana Truck Stop in Fontana, California.





During my visit this summer, I was tickled beyond giddiness to see so many cool services already in place and many more lined-up for the future. Innovation is their calling card and their highway to future success.

  • Do you need propane for you motor vehicle as well as your grill? They got it! Yes some vehicles do run on propane. I discovered this first hand in taxis in Bogota, Columbia. 
  • Do you want CNG and LNG together at the pump along with diesel and bulk DEF? Check again! Yep that is right, they offer all of this on the same fueling island. It is just a bit longer fueling station than normal.

  • How about a CAT Scale drive-through so truck drivers do not have to get out of the truck? Check again. Not only is this convenient it also presents the opportunity for an upsell. “By the way, can I get you a cup of coffee and a donut as well sir?” (Jubitz Truck Stop & Travel Center in Portland, Oregon has a similar scale set up.)

Remember, competition is changing everywhere. Check out this very innovative Lowe’s. They are now getting market share from someone’s food service business.


/// What are you doing that is innovative and setting you apart from your competition? Please tell us in the comments. We really would love to know.

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/// Read more Truckstop Travels here.  

Photo Credit: Darren Schulte/NATSO

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About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.