Welcome to the newest post in our blog series, Darren’s Great Ideas! for Independent Operators.
10 Things To Make Your Truckstop Customer Comfortable
In an industry known for its hospitality, customer service is key. That starts even before the customer walks in the door. Here are ten areas to examine to ensure your customer is comfortable:
- Have a positive curb appeal.
- Ensure the parking area is well-lit and easy to find. It is also important that you make it easy for customers to get to the store from the parking lot as easy-to-use parking is more important than the number of spaces. And, make sure getting out of the parking lot is just as easy to customers as getting in.
- Follow standard cashier protocol. Greet customers. Smile. Count their change back, give them their receipt and ask if they want a bag. Suggestive sell by offering them a special.
- Make sure your location has a friendly atmosphere.
- Make sure bathrooms are clean and easy to find.
- Make sure product is easy to find.
- Your store should be well-lit.
- Know who your customer is and build your store around that profile. Ensure the store is well organized.
- Whatever your brand is known for, make sure you are never out of it.
- Speed is important. Customers notice if it takes forever to check out. This applies to locals and four-wheel traffic, not just professional drivers.
/// Read more Darren's Great Ideas for Independent Operators posts here.
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