Do you ever wonder why your travel center’s retail/food conversion rates from the diesel fueling lanes are so low, even though a very large percentage of professional divers come into your store to either get a receipt or to use the restrooms?
According to host Darren Schulte, vice president, membership at NATSO, it is because there is nothing welcoming on the back of your building.
In this episode of The Truck Stops Here, he shares ideas to make sure you make the professional driver as welcomed to enter the building and spend money as you do the automobile customer. Listen and gather his ideas to help you gain additional sales by communicating to this very important customer.
Listen to the episode above or at:
The Truck Stops Here podcast launched in early 2020 and will be out every other Tuesday. Don't miss an episode. Subscribe now! Be a Podcast Guest: Want to be a guest on the show? Fill out the form here.
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