To increase the likelihood that fueling customers make the trek inside from the fuel islands, you need to be hitting on all cylinders when it comes to the fundamentals.
Darren Schulte, NATSO's vice president, walks listeners through signage, merchandise and technology ideas to draw customers inside. Schulte also offers ideas on what things people see from the fuel island that might deter them from coming in.
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It is a disruptive time in the fuel business, but NATSO’s The Truck Stops Here podcast is packed with critical analysis on what to expect as well as ideas to propel your travel center business into the future. You'll hear from experts on and off the NATSO staff and directly from NATSO members on what techniques they use to excel. Pull up, grab the fuel nozzle and get ready to fuel up with NATSO's newest educational offering!
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