Top Microtrends Shaping the Truck Stop and Travel Center Industry in 2025

The fuel retailing industry is evolving rapidly, driven by shifting customer expectations, emerging technologies and intensified competition. The truck stop and travel center industry has a long history of adapting to its customers’ needs, and this report explores key microtrends shaping the industry and provides actionable insights to help operators maintain a competitive edge.

The Top Microtrends Shaping the Truck Stop and Travel Center Industry in 2025 report was created with support from CAT Scale.

The report is available for download for $250.

NATSO Foundation 2025 supporters can request a copy by contacting Amy Toner, executive director of the NATSO Foundation, at atoner@natso.com.

Created by the NATSO Foundation—the NATSO Foundation is the research, education and public outreach subsidiary of NATSO Inc. The NATSO Foundation provides programs and products aimed at strengthening travel plazas’ ability to meet the needs of the traveling public through improved operational performance and business planning. The foundation is completely autonomous and relies solely on donations.

Staying ahead of industry trends—especially microtrends—enables businesses to seize new opportunities, adapt to market dynamics and meet customer needs proactively. The trends included in the 25 page report include:

Increased Focus on Forecourt Diesel
Competition to Feed Professional Drivers Grows
Product Mixes are Changing
Offering Food Faster
Growth Through Acquisitions
Increase in Technology at the Backcourt Pump
Truck Washes Are Picking Up
Growth in Franchisees
Blending Ethanol with Gasoline

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Top Microtrends Shaping the Truck Stop and Travel Center Industry in 2025 Report

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Reach out to Amy Toner, executive director of the NATSO Foundation, at atoner@natso.com or (703) 739-8570 for more information on the NATSO Foundation.