At the family-owned Gateway Travel Plaza in Breezewood, Pennsylvania, the No. 1 priority is treating customers right. That emphasis starts at the top with the Bittner family—the location’s owners—and trickles down throughout the organization reaching every employee.
03-01-2015 The majority of customers walk into a store either knowing exactly what they want or planning to look around. For retailers, that means they have two distinct customer types they need to cater to—shoppers and buyers. By understanding each group, truckstop operators can improve customer service, strategize promotions and improve their marketing, all of which can add up to increased profits.
03-01-2015 The average driver’s age is 46.5-four years above the medium for the workforce as a whole.
03-01-2015 The trucking industry has been working to bring drivers to the field, and the demographics of students entering professional driving schools show that the number of white men within the […]
03-01-2015 Not only are Hispanics the nation’s largest minority group, they are the fastest growing, according to a 2012 report by the research firm Nielsen. As this segment continues to grow, so will its impact on retailers.
The research firm Technomic reported that by 2060, Hispanics are expected to comprise 31 percent of Americans. Hispanic Americans are a fast-changing population in terms of both demographics and in their needs and desires as consumers, Technomic reported. To stay relevant, retailers, particularly foodservice operators, need to stay current on the expectations of this market segment.
03-01-2015 At the convenience store chain Wawa, ideas abound. Not only are management and frontline employees constantly brainstorming, the company has a 30,000-square-foot innovation design center where it mocks up new store designs, tests new materials and perfects new recipes in the test kitchen.
01-01-2015 A great ideas issue would not be complete without some GREAT IDEAS directly from independent operators.
01-01-2015 A subtle suggestion can add up to big sales for truckstop and travel plazas, and staff at Cash Magic Truck Plaza and Casino, which operates 22 locations, has turned suggestive selling into an art form.
01-01-2015 For Omar’s Hi-Way Chef Restaurant at the Tucson Truck Terminal in Tucson, Arizona, emerging the champion in the Caliente’s Breakfast Madness contest not only means the location can boast for having the best breakfast in Tucson, it also means more and more people are hearing about the location. As a result, business is booming.
01-01-2015 For business owners, ink in either a local or a national publication creates visibility and an opportunity to reach new customers while also reconnecting with the current ones.
01-01-2015 Great ideas being the theme of this edition of Stop Watch provides an excellent opportunity for those that attended this year’s international study tour to share the GREAT IDEAS they took away from that visit.
01-01-2015