Cultivate Loyalty
Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey).
05-15-2014
Truckstops Purchase 35% More Grocery Products
The January to December 2013 McLane/NATSO Foundation Index is now out. The index found that average purchases per truckstop jumped to $16,335 per week during 2013, compared with $15,784 in 2012.
03-25-2014
Operators Increase Beverage Sales With The Right Product Mix
Whether they come from the cooler, the fountain or the coffee bar, beverages make up a significant portion of travel plaza and truckstop sales. Stocking the right mix and the latest offerings not only keeps customers happy, it also increases sales. To ensure they have desirable products, operators can monitor traffic patterns, get to know their customers and stay current on the latest trends.
03-01-2014
A Day in the Life of a NATSO Truckstop Operator: Keith Wade, Petro Dodge City #397
When you’re preparing to greet 1,000 drivers or more a day, mornings come early. For Keith Wade, operations director at Petro Dodge City #397 in Hanceville, Ala., each day starts with two cups of coffee and plenty of conversation with his staff. He likes to learn what is going on in each department and hear about the managers’ plans for the day.
11-08-2013
Jubitz Travel Center Gets It Right
Founded in 1952 as a truck leasing company, Jubitz Travel Center has been a fixture in the Northwest since opening in its current North Portland location in 1958.
10-25-2013
Help Operators Take Advantage of Holiday Sales
Like all retailers, truckstop and travel plaza operators know that the holidays mean increased opportunities for sales. Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they’re out on the road.
09-27-2013
Take Advantage of Holiday Sales
The winter holidays bring additional sales opportunities for truckstops and travel plazas. Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they’re out on the road. And while Thanksgiving and Christmas are still a couple months away, now is the time to create sales strategies that will increase sales and profits.
09-01-2013
Sell More Effectively
To connect with truckstop operators and sell more products, the key is to make the entire transaction about them, not you. Force isn’t an effective sales tactic, but taking time to develop a trusted relationship by showing you know and understand your customer’s needs is. Here are six ways you can sell more effectively.
07-12-2013
You Have Questions. We Have Answers.
One of NATSO’s primary roles is to deliver solutions to members’ challenges. Each day members tap into the expertise of NATSO’s staff for answers to some of their most pressing questions. Stop Watch compiled some recent member inquiries and sat down with Darren Schulte, NATSO’s vice president of membership, for detailed answers.
04-19-2013
Suggestive Selling Boosts Profits While Benefiting Customers
“If you’re suggestive selling, you’re greeting customers when they come in, you’re having conversations with them, and you’re paying attention to merchandise.”
03-01-2013
Experts on Loan: In NATSO’s Human Library
At The NATSO Show 2013, NATSO will host its popular Human Library sponsored by Bridgestone Commercial Solutions. A handful of experts with decades of experience will be on loan for customized, one-onone learning experiences operators can tailor to their own objectives.
01-01-2013