A NATSO member reached out to us this week for advice on spreading the word to drivers that the location is still open with quick, hot food and open showers. Darren Schulte, NATSO’s vice president, membership, and I brainstormed on the best ways to accomplish this goal. Here are our ideas.
04-01-2020The retail industry has experienced significant change over the past decade, and the pace of change continues to increase. As operators prepare for the exponential growth taking place in the […]
02-09-2020Sarah Prorok, director of marketing program management at Thorntons, along with Herb Hargraves, vice president at Clark Oil, and Mike Lawshe, president of Paragon Solutions, participated in a panel discussion on the customer experience during NATSO Connect.
02-09-2020Trail’s Travel Center created a special gesture on Veteran’s Day to honor those who have served. NATSO connected with Cathy Purdie, director of marketing and strategic development for the location and Ken Fluth, Iron Skillet manager, to learn more about their event.
12-05-2019Dynamic pricing according to the dictionary “is the practice of varying the price for a product or service to reflect changing market conditions, in particular the charging of a higher price at a time of greater demand.” Here are some travel center-specific generic theoretical examples of dynamic pricing to get you thinking.
11-18-2019In a recent issue of NATSO’s Stop Watch magazine, we shared 15 social media topics Ericka Schapekahm, director of human resources and special projects at Coffee Cup Fuel Stops, likes to use on the company’s social media sites.
08-27-2019
Social media gives businesses a direct line of communication with the public and helps them shape the story being told about their operations. It also provides a platform for operators […]
07-01-2019Signage is an effective marketing tool truckstops and travel plazas have at their fingertips, and there are several ways operators can maximize their messaging.
07-01-2019Study tours are an amazing way to gather inspiration, and I am certain that any time you attend a study tour, you come away with new great ideas. Some of those ides are simple to execute, but some may be out of reach or have to be built long-term planning category due to financial constraints.
06-26-2019 The retail industry has experienced significant change over the past decade, and the pace of change shows no signs of slowing down. While no retailer will be exempt from […]
05-01-2019 Shoppers of all ages are active on social media, and truckstop and travel plaza operators need to have an online presence. There are several platforms operators can use to attract […]
05-01-2019
