Use Branding at Your Truckstop to Create a Remarkable Experience
Learn more about what operators should think of when they consider their brand and how they can use branding to connect with customers and increase sales.
12-14-2020
Truckstops and Travel Centers Appeal to Four-Wheel Customers Through Beer
Truckstops and travel centers historically haven’t focused on beer, but the pandemic has brought an increase in alcohol sales. As our daily lives are disrupted, people are craving indulgences. Especially right now, the category can be a top seller depending on operators’ locations and customers.
12-03-2020
Attract and Keep Customers at Your Travel Center with Effective Sign Design
A shopper study by BrandSpark and Better Homes and Gardens found that 64 percent of respondents said they have failed to find a business because the signage was too small or unclear.
11-04-2020
Invest in Billboards to Let Your Travel Center Customers Know You are Open
Interstate billboards give you exposure to large numbers of travelers every day and night. I believe that this is one of the most effective forms of advertising.
08-18-2020![Five Consumer Trends That Will Stay with Coca Cola [Podcast]](https://www.natso.com/wp-content/smush-webp/2024/03/96_0-2321d235a715c713d189fb68f1f8f06b-873x600.jpg.webp)
Five Consumer Trends That Will Stay with Coca Cola [Podcast]
While the COVID-19 pandemic has turned the world upside down and retailers right along with it, Coca Cola has identified five shoppers trends that are going to stick around post pandemic.
From a focus on health to a yearning for comfort, The Coca Cola Company’s Stephanie McMahan, senior manager shopper insights – convenience retail, and Don Densmore, account executive II, share not only what the trends are but also what they will mean for the truckstop and travel center industry on NATSO’s podcast.
07-15-2020
Win Customers and Sell Your Location With These Seven Food Photography Tips
In today’s operating environment, it is more important than ever to reach your customers online and market your food options to a broad audience. With food delivery, take out and curbside pickup, customers are deciding what to order while browsing online. What’s more, the majority of U.S. adult internet users head to the web to learn about a company before they make a purchase or visit a business.
Photos of delicious and appetizing dishes posted online can sell your location and make someone choose you over your competitor.
Eight Ideas to Help Draw Summer Traffic Into Your Truckstop or Travel Center
Whether it is fresh food to stock the fridge, s’mores supplies, or recreation items such as bait, truckstops and travel centers should consider offering things they may not have sold before this summer. NATSO’s Darren Schulte and Amy Toner sat down to talk about ideas to bring families and RVers through the doors.
06-26-2020
It’s Never Too Early to Promote Your New Travel Center
Building a new location is always exciting, and I believe it is never too early to start promoting a new truckstop or travel plaza. Don’t be afraid to put up “coming soon” signage as soon as you begin construction on the site. Once people see activity at site, they will be curious about what new business is coming into the neighborhood.
06-18-2020
The Tennessean Thanks Professional Drivers for Their Essential Services
The Tennessean Travel Stop in Cornersville, Tennessee, dedicated April to professional truck drivers and saluted them as frontline heroes.
06-11-2020
Signage Best Practice for Truckstops and Travel Centers
NATSO is partnering with the International Sign Association to offer a webinar on Thursday, June 18 at 2:00 p.m. EST on “Signage Best Practices for Truckstops and Travel Centers.”
06-11-2020![Maximize Truckstop Profits Through Parking Lot Innovation [Podcast]](https://www.natso.com/wp-content/uploads/2024/05/198972-600-400f-e25575854bfdb179c4adb84f04740419.jpg)
Maximize Truckstop Profits Through Parking Lot Innovation [Podcast]
Operational changes brought on by Covid-19 are changing the way companies do business, today as well as into the future. Many of those changes can be found in the way truckstops utilize their parking lot.
06-05-2020