Marketing - NATSO

10-17-2023 by Amy Toner NATSO Foundation Podcast Explores Opportunities at Travel Centers To Grow Wallet Share From Professional Drivers

To help operators understand recent research on professional drivers and what it means for the industry, the NATSO Foundation created the Opportunities Abound at Travel Centers to Serve Professional Drivers and Grow Wallet Share Toolkit.

Christine Schoessler, COO of NATSO and Amy Toner, Executive Director of the NATSO Foundation, discuss the survey results on the foundation’s podcast.

10-17-2023

07-24-2023 by Amy Toner Great Ideas Abound at NATSO Members’ Travel Centers

NATSO members’ locations are bursting with great ideas inside, outside and even in the restrooms. Here are four great ideas we’ve gathered from NATSO members.

Truckstop Business

07-24-2023

06-20-2023 by Mindy Long Eleven Great Takeaways from the Great Ideas! Workshop at NATSO Connect 2023

Whether you were lucky enough to take part in the Great Ideas! Workshop at NATSO Connect in person or are learning about it from afar, here are 11 takeaways that can get your creative juices flowing.

Truckstop Business

06-20-2023

06-13-2023 by Mindy Long Six Fun Takeaways from the NATSO Connect 2023 Retail Tour

Attendees at NATSO Connect 2023 got a first-hand look at three best-in-class locations in the Dallas area and walked away with new insights and ideas.

Here are six fun takeaways from the tour.

Truckstop Business

06-13-2023

05-02-2023 by Amy Toner Creating a Strong Brand for Your Travel Center with Stephanie Stuckey, CEO of Stuckey’s Corporation

After wowing the audience at NATSO Connect, Stephanie Stuckey, CEO of Stuckey’s Corporation, hopped behind the podcast desk to share more about creating and curating a unique brand-building experience.

Truckstop Business

05-02-2023

09-22-2022 by Amy Toner The Racine Petro Offers Fun, Convenience and a Memorable Experience

Stopping at the Racine Petro in Sturtevant, Wisconsin, is a treat for locals, travelers and professional drivers alike. The location features a variety of fun features, from outdoor swings to an Airstream that sits inside the location as a centerpiece.

09-22-2022

08-22-2022 by Amy Toner Fresh Products, Best Value and Best Service at Lone Star Markets [Podcast]

As second-generation operators, Hasan Zakaria, CEO, Sugarland Petroleum and Ahmed Zakaria, vice president, Sugarland Petroleum, were already experts on the industry basics. With Lone Star Markets, they wanted to push the envelope of innovation to stand out on a crowded corner.

08-22-2022

01-18-2022 by NATSO Foundation CAT Scale Celebrates 45th Anniversary with Truck Giveaway and Other Prizes

The Walcott, Iowa-based company is thanking its customers by giving away a new Ford Raptor pickup truck and thousands of other prizes as part of its Weigh to Win® Sweepstakes.

Truckstop Business

01-18-2022

12-14-2021 by Tiffany Wlazlowski Neuman Panel of Professional Drivers to Share Insights at NATSO Connect

During NATSO Connect 2022, scheduled to be held Feb. 20-24, 2022, at Disney’s Coronado Springs Resort in Orlando, Florida, truckstop and travel center operators will gain first-hand insights from professional drivers to learn more about their wants and needs on the road. As part of an interactive workshop, a panel of DAS Distributors’ Road Pro professional drivers will discuss what matters most to them while they are on the road.

Truckstop Business

12-14-2021

09-02-2021 by Amy Toner How to Get Customers into Your Truckstop from the Fuel Island [Podcast]

Darren Schulte, NATSO’s vice president, walks listeners through signage, merchandise and technology ideas to draw customers inside. Schulte also offers ideas on what things people see from the fuel island that might deter them from coming in.

09-02-2021

04-30-2021 by Darren Schulte Gain Inspiration for Your Travel Center from Your Competitors

Inspiration can come from anywhere, including the competition. Getting great ideas from your competition doesn’t mean stealing their ideas. Instead, you can use what someone else is doing as a springboard for your own original creative implementation.

Truckstop Business

04-30-2021