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03-01-2018 by NATSO Attract Truckstop Customers Through Signage

Signage is one of the most important tools to connect with customers. It not only attracts customers from the street and draws them into the location, but also communicates sales or promotions, spurs point-of-sale purchases and directs customers where to go.

03-01-2018
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09-01-2017 by NATSO 7 Ways to Know Your Truckstop Customers [Infographic]

“There is nothing wrong with just standing in the store and observing during different shifts. It is unbelievable how much information you can glean for 20 minutes, three times a day different days of the week.” — Darren Schulte, NATSO’s vice president of membership.

09-01-2017

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