Truckstops Create Holiday Cheer to Engage Customers & Spur Sales
Creating something memorable during the holidays can set a business apart, delight customers and engage employees.
12-10-2020
Three Things Truckstops Should Keep in Mind this Holiday Season
The holidays are approaching quickly, and the fourth quarter can be an ideal time to capture additional sales.
“In reality, it might be one of the best years for us for holiday sales in a long time,” said Darren Schulte, vice president of membership for NATSO.
Schulte sat down with Amy Toner, vice president of publishing and digital content, to discuss truckstop and travel plaza sales this holiday season
10-22-2020
Christmas in July: Merchandising for the Upcoming Seasons During COVID-19 At Your Truckstop
Right now, it may seem impossible to think past today, but the world is still turning and so is your inventory, so you’ve got to be thinking about its future.
In this video podcast, Darren Schulte, NATSO’s vice president, membership, and Amy Toner, NATSO’s vice president, publishing and digital content, embrace Christmas in July with their discussion of seasonal merchandise.
07-31-2020
Start Now to Create a Promotion Calendar for Your Truckstop for 2018 [Infographic]
Seasonal promotions can be a great way to create a theme that can draw attention to products, boost sales and make customers feel good. Operators can create a seasonal promotional calendar now to bring excitement and fun to their locations throughout 2018.
11-01-2017