Employee Recruitment

Truck stop and travel center operators who cast a wide net when recruiting will increase the likelihood of finding quality candidates with the right skills and attract a diverse group of employees.

For Coffee Cup Fuel Stops locations, attracting a diverse range of candidates is important because they, like many travel centers, are in unpopulated areas.

“We cast a wide net and use all kinds of mechanisms for recruiting,” Ericka Schapekahm, director of human resources for Coffee Cup Fuel Stops said.

“We have floats in every parade. We do volunteer work. In Vermillion, the manager runs the Toast Master Group,” Schapekahm said. “It is fun, but it is intentional.”