Article created for the digital issue of the NATSO Foundation’s magazine Harman Aulakh, vice president of marketing for Onvo, which operates 39 locations in Pennsylvania and New York, has focused on cultivating […]
05-30-2024Mobile apps can strengthen your brand, boost customer loyalty and provide excellent customer insights, but they won’t add any value if customers don’t use them. With an increasingly competitive retail landscape, it is essential that businesses stand out, and Stop Watch sat down with Peter Rasmussen, CEO and founder of Convenience and Energy Advisors, to learn more about the benefits of mobile apps, essential features and common mistakes.
07-12-2023Today, the company operates JJ’s Travel Plaza along with seven convenience stores. As a family-run business, family members are involved in the day-to-day operations. “The team members see us out in the stores and our hands-on involvement in what’s going on and not just ruling for the boardroom, so to speak,” Nick Stanley, vice president of back of the house for JJ’s Travel Plaza said.
06-15-2023Scott Harris, manager of fleet for Thorntons LLC, and Amy Nicholson, senior manager, digital and loyalty marketing at Thorntons LLC, joined NATSO’s podcast to share about Thornton’s loyalty program.
01-04-2022Truckstop and travel center customers want to order ahead for pick-up and delivery at your location. This episode with Smooth Commerce will help you better understand why and how to offer it.
09-18-2020
Converting customers into purchasing customers and growing the average tickets has a direct impact on the bottom line.
03-01-2017 During lunch on Wednesdays at the truckstops of Miller Oil Co. in Norfolk, Virgina, customers are treated to the unusual luxury of having their fuel pumped.
01-01-2017 Being in the retail business, consumer trends greatly shape the truckstop and travel plaza business. During NATSO’s fall board meeting, Coca-Cola shared these key consumer trends. Truckstop operators should read them and take note on how they will impact their business—both today and five years from now.
03-01-2016 Club or member cards are still one of the most popular and efficient promotion mechanisms in the market today.
09-04-2014 Truckstop and travel plaza employees are always going above and beyond the call of duty for their customers. Share a story of then one of your employees performed an
exceptional act of kindness or courtesy.
A history-packed past, made-from-scratch food and an emphasis on customer service keep customers flocking to L.G. Truckers City dba TA Wapakoneta in Wapakoneta, Ohio.
11-01-2012
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