NATSO’s 2025 Chairman Encourages Operators to Embrace Change
Change is happening throughout the truck stop and travel center industry, and Joe Zietlow, industry and trade association manager for Kwik Trip Inc. and NATSO’s 2025 chairman, said operators have to adjust to continue meeting the needs of their customers.
While speaking during NATSO Connect 2025, Zietlow shared lessons from the book Who Moved My Cheese? by Spencer Johnson, MD, about anticipating, preparing for and managing change. The book follows four characters—Sniff, Scurry, Hem and Haw—who live in a maze and depend on cheese as their source of happiness and sustenance.
03-26-2025