History shows that the offerings and business operations at truckstops and travel plazas shift as their customers’ needs change, and the most successful operations work to stay
03-01-2013 For Iowa 80 Truckstop, Walcott, Iowa, word-of-mouth marketing has been key. “Bus drivers talk to each other and they talk about the fact that we can accommodate large groups and we have a portico they can unload their bus under. Plus when buses drive by our location on another trip, they can see we have bus parking and other buses are stopped,” Heather DeBaillie, marketing manager for Iowa 80 Group, said.
11-01-2011