Interstate billboards give you exposure to large numbers of travelers every day and night. I believe that this is one of the most effective forms of advertising.
08-18-2020Signage is an effective marketing tool truckstops and travel plazas have at their fingertips, and there are several ways operators can maximize their messaging.
07-01-2019Next time you drive down the Interstate to your facility, look at your signage from the point-of-view of a customer who is visiting for the very first time. Signage is a crucial piece of your business as it serves as an invitation for a customer to stop into your site versus your competitors’ sites!
Interstate billboards give you exposure to large numbers of travelers every day and night. I believe that this is one of the most effective forms of advertising.
Billboard Pricing and ROI
Billboards range in price. Small non-illuminated units may cost $150 to $350 per month. Large illuminated billboards can range from $1,500 to $4,000 per month or more depending on traffic counts and several other factors such as the number of units available in the market, demand for those units and if it is a left- or right-hand read…
The Supreme Court on Oct. 16 declined to hear an outdoors group’s case against the Department of Transportation (DOT) regarding guidelines on digital billboards. The denial ends a four-year legal battle by Scenic America to terminate guidance to the Federal Highway Administration’s field offices on how to evaluate state plans for digital billboards on Interstate Highways.
10-18-2017
