Truck Stop Operators Divulge How To Earn and Close a Sale at a Trade Show
Trade shows are one of the few times when a company’s key prospects and current customers are gathered together under one roof, and smart exhibitors know that opportunities to connect with show attendees are not limited to the show floor.
02-15-2010
Operators Describe What Helps Them Buy At Trade Shows
Trade shows are an investment of both time and money. Knowing how to get the most out of any show can help exhibitors see the return on investment they were hoping for when they filled out their registration form.
02-01-2010
Operators Seek Pre-Trade Show Outreach, Information
When it comes to connecting with customers before a trade show, personal contact is the key.
01-15-2010
Discover Top-Selling Truckstop Products
Industry suppliers looking to introduce a product or target a new customer can get on the inside track by hearing directly from truckstop owners and operators who shared their top-selling items with NATSO.
12-31-2009
Generate Buzz Among Truckstops and Travel Plazas
Enthusiastic customers can often do more for a supplier than even the splashiest ad. When you factor in that they target the exact market you’re seeking and they come at a much lower cost, encouraging customers to talk is a no-brainer.
12-15-2009
NATSO Launches Highway Business Matters
Welcome to NATSO’s first edition of Highway Business Matters — a brief semimonthly newsletter created exclusively for companies that provide products or services to the truckstop and travel plaza industry!
12-01-2009
Europe on Six Truckstops a Day
In today’s global economy, the search for new ideas doesn’t stop at the water’s edge.
11-01-2009
A European Approach to Tackling Cargo Theft
The Federal Bureau of Investigation estimates cargo theft costs the U.S. more than $30 billion each year. Europe, too, faces the challenge of tackling this crime.
11-01-2009