Related Content

Browse by Category

Browse by Date

Most Comments

Most Active

Recent Comments

Newest Posts

Four Ways to Connect with Truckstop Customers Shared at The NATSO Show

Posted in: Truckstop Business, The NATSO Show, Marketing & Retail

TNS 2017 Magazine Header.png

For two and a half days, the industry gathers to find knowledge, solutions and connections at The NATSO Show. Just like The NATSO Show, The NATSO Show Magazine is your source for improving your travel plaza business operations. Unlike The NATSO Show it is year-round. 

Four Ways to Connect with Truckstop Customers 

Building a brand is dependent on connecting with customers, and the nation’s most icon brands invest time and money researching the best ways to engage shoppers. During The NATSO Show 2016, J.T. McMahan, director of sales for Coca-Cola Refreshments, shared his insight into four key ways businesses can connect with those they serve.


Know Your Message: Before a connection can occur, companies first have to understand the image and message they want to convey. “If you had 10 people shop your location and you got to survey them after, what would they say you stood for? If you asked 10, would they give the same 10 answers? Are those the answers you want to get? Whatever your niche and your piece is, you communicate it so every consumer would know,” McMahan said. 

Offer Help: For today’s shoppers, help is welcome. “The consumer now is a very smart consumer, but always wants input. It isn’t only about what’s around me, it is about what do people say about me. There is a ton of information out there and consumers are looking at what other people are saying.

Be Personal and Relevant. “One of the key things for you as retailers is it is very important to the consumer to feel like you care,” McMahan said.   

Create an Experience: “Everything is an experience now,” McMahan said. “People want to experience their consumption in different ways. People are ready to unplug and experience whatever they’re going to next. There is a very what’s next approach to going about our days.”

/// The NATSO Show 2017 will be held January 21 - 24 in Savannah, Georgia. Learn more about the NATSO Show here

Photo Credit: Chuck Fazio/NATSO

Subscribe to Updates

About the Author

Mindy Long

Mindy Long

Mindy Long has been writing professionally for over 15 years and freelancing full time for the last four. In 2010 Long formed Mindy Long Freelance LLC. As a journalist, she has written about everything from video games to diesel fuel additives. 

Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City. In addition, she has completed writing courses at Georgetown University in Washington, D.C., and the Writer’s Center in Bethesda, Md., and through the OpEd Project, Writer’s Digest and She is a member of the Society for Children’s Book Writers and Illustrators and the Northwestern Alumni Admissions Council.

Where To Find Me

  • LinkedIn