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Johnson’s Corner Hosts Trucker Appreciation Day August 20

To show its appreciation for truckers, Johnson’s Corner is hosting Trucker Appreciation Day on August 20, 2014. Held from 9 a.m. to 4 p.m., the event will include food, games, prizes and fun. More

Market Your Truckstop Locally Using Social Media

For years truckstop and travel plaza operators have relied on paid advertising to attract their local customer base, but now a growing number are turning to social media to promote specials and build relationships. Whether they’re logging on from smartphones or signing on at home or work, today’s customers are plugged into social media. Facebook, Twitter, LinkedIn, Foursquare and Yelp have hundreds of millions of users. For retailers the sites are a way to promote their business and also a way for them to be a part of the conversation.  More

New Ideas and Trends in Food Service Members Only Join or Login

For truckstops and travel plazas, restaurants are among the most important profit centers at the locations. Sit-down and quick-service restaurants alike attract four-wheeler traffic, professional drivers and locals. Even better, restaurant and foodservice sales are expected to reach a record high of $660.5 billion this year, the National Restaurant Association reported. That’s a 3.8 percent increase from 2012. More

Iowa 80 Kitchen, Johnson's Corner and Lee Hi Travel Plaza on Travel Channel's Show

Iowa 80 Kitchen, Johnson's Corner and Lee Hi Travel Plaza are scheduled to be featured on the Travel Channel's Show Food Paradise, being renamed Truck Stop Paradise, for this episode, on March 27. The episode will feature food at truckstops, and the film crew spoke with customers about their favorite dishes as well as why they keep coming back. The episode airs at 10 p.m. Eastern time. More

New Technology and Signage Helps Truckstop Operators

NATSO members nationwide are turning to LED lighting, digital signage and strategic placement to promote their offerings.  More

Converse with Your Customers Via Social Media

NATSO's Facebook page is another tool for connecting with travel plaza and truckstops. NATSO's twitter feed is a great resource for the latest industry news.  More

Colorado Motor Carriers, Truckstops Partner with DOT on Safety Initiative

Many truckstops in Colorado will soon be equipped with a video system. More

Connect with Customers After the Show

“If we spent a bit of time genuinely interested in a service or product, for the vendor to reach out and touch base afterwards is usually appreciated by me and if I'm not interested, I'll just let them know that,” said Walt Muralt president of Muralt’s Travel Plaza in Missoula, Mont. More

Get Social

“It is a way to communicate back and forth with our customers and to get feedback on what is right or wrong,” said, Bob Reichelderfer, food service manager at Johnson’s Corner in Loveland, Colo. More

Guide Customers on the Road to Purchase

A thoughtful approach to merchandise display and marketing will increase sales. More