Regionally, the South leads the way in consumption of iced tea having more than 50% of the servings share with the West and Central regions coming in second and third at 18% and 16% respectively, and the Northeast at only 12%.(1)
Away-from-home iced tea is viewed favorably, with 73% rating it “excellent” or “very good”.(2)
While much away-from-home iced tea is consumed on site (32%), a combined total of 47% is either drive thru or to-go suggesting an opportunity to focus on portability.(2)
(1) NPD Group/CREST, YE March 2103
(2) Datassential BUZZ Coffee & Tea Tracker, Q1 2013
/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at email@example.com.
The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.
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