In 2013, Donna’s Travel Center in Marysville, Washington, added a Coca-Cola Freestyle machine that allows customers to choose from more than 40 Coca-Cola products to create their own special drink.
This Great Idea allows Donna’s to capitalize on the growing trend of customization. Allowing customers to create their own unique products is becoming an expectation, especially for millennials.
Customization elevates customer loyalty and engagement—and this leads to word-of-mouth promotion to potentially untapped customers.
Photo Credit: Amy Toner/NATSO
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