What industries do you look to for inspiration?

NATSO members look to different industries for their Truckstop business needs.

“I look to Walmart and just regular c-stores. I look at the signage and end caps at grocery stores. They usually have good displays. I also look to Walmart and just regular c-stores. Their soda and coffee offerings are always good."
—Paulette Cramer, Sapp Bros., Omaha,Neb.

“I look to our industry. I’m always looking for ideas. I look to our industry. We belong to the Michigan Trucking Association, the Michigan Petroleum Association, IHOP and NATSO. It is all tied into the same industry. I mostly stick to the restaurant industry because I think most of the principles that apply there apply to our industry as well."
—Bill Vollenweider, Detroiter Travel Center, Woodhaven, Mich.

“I have learned a lot from Disney. They (Disney) treat everyone as a customer, even during the employee interview process. If it doesn’t work out, that person is still a potential customer. At Disney, they always have their stage face on. You don’t see Snow White crying in a corner with a tissue. We all have bad days because we’re human, but I tell my team players that when you’re at work, you have to put your game face on. I also look to big box stores like Best Buy andAmerican TV. The truckstop industry can be on the cutting edge of technology. There is also the cliché of the neighborhood convenience store. It is always a good thing to keep an eye on what your neighbors are doing."
—Seth Miller, Petro Travel Plaza/Goetz Companies, Portage,Wis.


This article originally ran in Stop Watch magazineStop Watch provides in-depth content to assist NATSO members in improving their travel plaza business operations and provides context on trends and news affecting the industry.

The magazine is mailed to NATSO members bimonthly. If you are a member and not receiving Stop Watchsubmit a request to be added to the mailing list. Not a memberJoin today or submit a request to receive additional information.

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