Thorntons has released a streamlined text-to-enroll registration solution for its Refreshing Rewards Loyalty Program to make signing up for its program even easier. To enroll, guests simply text the word ‘Fuel’ followed by a valid email address to 737-57. They immediately receive a 15-cent-off per gallon offer to redeem on their next fill up at their favorite Thorntons location.
The new text-to-enroll pump integration gives guests the option to begin enrolling at the pump. While fueling up at any Thorntons’ location, guests simply follow the Refreshing Rewards prompts on the pump screen and provide their mobile phone number. Guests gain immediate access to the Refreshing Rewards fuel savings and additional fuel savings, exclusive tobacco and alcohol discounts, sweepstakes and more.
“Safety and value are central to our promise to be our Guests’ favorite place to stop when they are on-the-go,” said Simon Richards, president and CEO of Thorntons, which is based in Louisville, Kentucky, and operates more than 200 stores. “We are proud to introduce text to enroll as another contactless option for our guests and another way we can promote social distancing for the safety and well-being of our guests and our team members while delivering the opportunity for savings and value.”
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