Here’s another tip to help you catch a ride on what is being referred to as “the third wave” of coffee.
Craft coffee is about relationships between farmers, co-ops, importers, roasters and consumers. The coffee's story helps consumers understand what's in their cup.(1)
Consider adding details of your coffee’s specific story to the merchandising materials on display at your coffee counter, such as a photo of a farm in the growing region or a relevant twist on the name of the blend.
Source: (1) NextAvenue.org as presented in MarketWatch August 2014
/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at email@example.com.
The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.
Subscribe to Updates
NATSO provides a breadth of information created to strengthen travel plazas’ ability to meet the needs of the travelling public in an age of disruption. This includes knowledge filled blog posts, articles and publications. If you would like to receive a digest of blog post and articles directly in your inbox, please provide your name, email and the frequency of the updates you want to receive the email digest.