Topics: Truckstop Travels

TimeMaxx Meets Families’ Needs

At TimeMaxx in Baytown, Texas, travelers with children will feel at home. The location is clean and well-lit and has a great mix of products and food that appeal to families as well as solo travelers. More

Spreading the Message at Littlefield Express Travel Center

We’ve talked before about how critical signage in to attract customers, and Littlefield Express in Ft. Smith, Arkansas, is a perfect example of just how powerful signage can be—both inside and out. The location has mastered messaging with its outside signage setting the stage for what customers can expect and drawing them inside. Most importantly, it fulfills the promise once customers walk through the door. More

Appealing to Four-Wheelers at Orchard Creek

At the Orchard Creek convenience store in Raphine, Virginia, shoppers can pick up handbags, candles and home décor in addition to the items travelers often need, and the location has positioned itself as a destination stop for unique items. More

Truckstop Travels: Embracing the Local Flair at Frog City

For many of our independent travel plaza members, there is an untapped opportunity to capitalize on specific sights, sounds and flavors distinct to their community. Doing just that, Frog City Travel Plaza in Rayne, Louisiana, has capitalized on its connection with frogs, drawing on the local flair of the community they operate in to create a memorable brand and draw in travelers as well as locals. More

Silver’s Travel Center Hits the Mark with a Re-Branding

When Silver’s Travel Center rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales. More

Truckstop Travels: Liberty Petroleum Focuses on the Details

Gerald Danniel, chief operating officer of Liberty Petroleum Distributors, has an eye for detail, and that level of attention shines through at the company’s many locations. More

Truckstops Travels: Eddie’s Travel Center Uses Promotions to Boost Sales and Engage Customers

Eddie’s Travel Center in Mascoutah, Illinois, has taken promotions to a new level. They do a phenomenal job of promoting products through their day-to-day marketing and also take advantage of seasonal opportunities. Even better, they’re focused on marketing the same message throughout the location. They start their promotions on the outside of the location and carry it through to the inside. More

Truckstop Travels: Service Stands Out at Coffee Cup Fuel Stops

When you walk through the front door of the Coffee Cup Fuel Stop location in Vermillion, South Dakota, what strikes you is the customer service. As soon as you enter, you can feel how they have taken ordinary and made it extraordinary. More

Truckstop Travels: Seeing Service in Action During the Louisiana Floods

The prolonged rainfall and resulting flooding in Louisiana in August was absolutely devastating. During a recent visit there in August, I saw so many truckstop and travel plaza operators doing everything they could to remain open during the disaster to serve their customers. We also talked with members who had to close due to the floods but were hard at work in hopes of re-opening as soon as possible. Our industry keeps people and products moving, and that can be even more important as people are leaving devastated areas or working to bring in relief supplies. More

Truckstop Travels: Clearwater Petro Speaks to All the Senses

Wendy Johnson, vice president of operations for Clearwater Travel Plaza, and her team operate one fantastic travel center! The independent Petro franchise location, which is located northwest of Minneapolis and is owned by Joel Nelson, is filled with the traditional travel center amenities and products. Even better, this location also indulges all the senses. Your ears, your eyes and your sense of smell are treated to a smorgasbord of delights. My favorites are the hand-crafted sandwiches, the amazingly tasty homemade breads of many fanciful flavors and the exceptional bakery products. More

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