Topics: Social Media

Six Trends in Leadership for Truckstop Operators to Watch

Staying ahead of leadership trends can help truckstop and travel plaza operators prepare for the future. Stop Watch has identified six leadership trends that could shape the year ahead. More

Coffee Promotions: Social Media

Text, tweet, post, blog! Social media is an inexpensive, flexible and easily traceable way to expand awareness and target the modern consumer. Most travelers today are equipped with laptops and minis and tablets and phones, and the growing millennial market is technically savvy and ever-connected. More

Independent Operators Share Ideas For Growth And Cutting Costs During The NATSO Show

Independent truckstop and travel plaza operators are constantly seeking out new products, great ideas and the latest business innovations. But NATSO members aren’t just in search of new ideas, they’re more than willing to share them with their peers. More

Market Your Truckstop Locally Using Social Media

For years truckstop and travel plaza operators have relied on paid advertising to attract their local customer base, but now a growing number are turning to social media to promote specials and build relationships. Whether they’re logging on from smartphones or signing on at home or work, today’s customers are plugged into social media. Facebook, Twitter, LinkedIn, Foursquare and Yelp have hundreds of millions of users. For retailers the sites are a way to promote their business and also a way for them to be a part of the conversation. More

Connecting with Truckstop Customers

To better understand their customers, truckstop and travel plaza operators are relying on old-fashioned, face-to- face customer service while also embracing technology to initiate conversations and engage with a customer base that is constantly on the move. More

Experts on Loan: In NATSO's Human Library

At The NATSO Show 2013, NATSO will host its popular Human Library sponsored by Bridgestone Commercial Solutions. A handful of experts with decades of experience will be on loan for customized, one-onone learning experiences operators can tailor to their own objectives. More

Calming Complainers

Addressing complaints can show people that you’re human and give them a solution to their problems, but to make the most of the situation, it can help to know the type of complainer. More

Get Social

“It is a way to communicate back and forth with our customers and to get feedback on what is right or wrong,” said, Bob Reichelderfer, food service manager at Johnson’s Corner in Loveland, Colo. More

New Educational Opportunities at The NATSO Show

Attendees of The NATSO Show will have the option to attend three breakout sessions Monday afternoon in the first block of breakout sessions. More

What magazines, blogs or websites do you read?

“The First Thing I Read is Stop Watch.” More

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