Not only are Hispanics the nation’s largest minority group, they are the fastest growing, according to a 2012 report by the research firm Nielsen. As this segment continues to grow, so will its impact on retailers.
The research firm Technomic reported that by 2060, Hispanics are expected to comprise 31 percent of Americans. Hispanic Americans are a fast-changing population in terms of both demographics and in their needs and desires as consumers, Technomic reported. To stay relevant, retailers, particularly foodservice operators, need to stay current on the expectations of this market segment. More