When deciding whether to use an offer with a free giveaway versus one with a discount, the key is to closely define your goal. Free promotions are ideal for driving traffic, which can increase overall sales volume, and for enticing trials of new or unusual products. “Free” will often also generate excitement and buzz, acting to increase awareness as the word spreads. Giveaway items can also be used for the purpose of cementing customer loyalty to secure future business. More