Topics: billboard

Invest in Billboards to Let Your Travel Center Customers Know You are Open

Invest in Billboards to Let Your Travel Center Customers Know You are Open

Interstate billboards give you exposure to large numbers of travelers every day and night. I believe that this is one of the most effective forms of advertising. More

Make the Most of Your Truckstop's Billboards

Make the Most of Your Truckstop's Billboards

Signage is an effective marketing tool truckstops and travel plazas have at their fingertips, and there are several ways operators can maximize their messaging. More

U.S. Supreme Court Declines to Hear Digital Billboard Case

The Supreme Court on Oct. 16 declined to hear an outdoors group's case against the Department of Transportation (DOT) regarding guidelines on digital billboards. The denial ends a four-year legal battle by Scenic America to terminate guidance to the Federal Highway Administration’s field offices on how to evaluate state plans for digital billboards on Interstate Highways. More

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