Topics: Leadership & Strategy

NATSO Foundation's 2023 Fast Forward Focus

Last month, truck stop and travel center leaders and industry vendors attended the NATSO Foundation's leadership event, Fast Forward Focus. Thank you to our participants, speakers and sponsors for helping make it a success. More

Get the Scoop on NATSO Connect 2024

Pamela Hayes, vice president, business development at NATSO, and Andrew Evans, vice president, marketing and branding at NATSO, hopped on the podcast to share all the important details about this year's event. More

NATSO Foundation Podcast Explores Opportunities at Travel Centers To Grow Wallet Share From Professional Drivers

To help operators understand recent research on professional drivers and what it means for the industry, the NATSO Foundation created the Opportunities Abound at Travel Centers to Serve Professional Drivers and Grow Wallet Share Toolkit. Christine Schoessler, COO of NATSO and Amy Toner, Executive Director of the NATSO Foundation, discuss the survey results on the foundation's podcast. More

Survivor Fund: Providing Financial Support to Families of Roadside Operators Who Lose Their Lives

In 2005, the International Towing and Recovery Hall of Fame and Museum established its Survivor Fund to provide immediate financial support to roadside operators' families who lost their lives. Jeffrey Godwin, vice president, International Towing Museum, joined the podcast to share about the program. More

Macro Trends Insights from EY: Big Picture and Travel Center Picture

On the final day of NATSO's annual Day on the Hill, attendees heard a panel discussion on transportation, political risk and macro trends. During the session, moderated by NATSO CEO Lisa Mullings, experts from Ernst & Young shared their perspectives on critical macro trends that will have a ripple effect on U.S. transportation and travel centers. More

Tools to Develop Your Brand Strategy - Video and Worksheets Members Only Join or Login

Are you struggling to develop your brand's niche to gain a competitive advantage? Look no further than this informative video overview by NATSO's Vice President of Branding and Marketing, Andrew Evans. In this video, we'll explore the essential elements of developing a strong brand strategy, including developing your brand personality, identifying your points of differentiation, defining your brand imagery, and more. We'll also provide an example of a fictional brand strategy and offer fillable slides to help NATSO members define their niche. Don't miss out on this valuable opportunity to take your branding efforts to the next level! More

Community, Loyalty and Great Food at Cubby's

The NATSO Foundation's podcast snagged Delone Wilson, president at Cubby's Inc. at NATSO Connect to learn about Cubby's Inc. Cubby’s Inc. has been the operator of convenience stores in Nebraska, Iowa, and South Dakota since 1979. Wilson shared about Cubby's work in the community, its world-famous food and their Bear Bucks loyalty program. More

Get the Scoop on NATSO Connect 2023

NATSO Connect 2023 is scheduled to take place March 7-10, 2023 at the Gaylord Texan Resort & Convention Center in the Dallas Metropolitan Area. Pamela Hayes, vice president, business development, NATSO and Andrew Evans, vice president, marketing and branding, NATSO hopped on the podcast to share all the important details about this year's event. More

Truckstops and Travel Plazas Work to Stand Out Amidst Increased Competition

Today’s travelers and professional drivers have more choices than ever along the interstate, and truckstop and travel plaza operators can grow and retain business by knowing who their customers are, understanding what they need and building in convenience. “Ten to 12 years ago, we started seeing more and more c-stores on the interstate, specifically chains. Then those locations transitioned to travel centers,” said Darren Schulte, NATSO’s vice president of membership. More

Looking Ahead 2023

Few things will shape the political landscape in 2023 more than the 2022 midterm elections. The New Year ushers in a new chapter for the Biden Administration. With Republicans edging out a slim control of the House of Representatives and Democrats holding the Senate, many expect a legislative logjam in 2023. Learn more about the issues facing the travel plaza industry in the coming year. More

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