NATSO’s popular Great Ideas! Workshop is returning to NATSO Connect 2023. This year’s session will feature opportunities for idea sharing as well as a fireside chat with Stephanie Stuckey, CEO of Stuckey’s Corp. and a former politician from Georgia, and Dale Elks, general manager of Oasis Travel Center, led by Amy Toner, executive director of the NATSO Foundation.
Education at NATSO Connect is provided by the NATSO Foundation, the research, education and public outreach subsidiary of NATSO, Inc.
Stuckey and Elks will share insights into creating and curating a unique brand-building experience and reinventing a brand when it needs a reboot. They will also dig into how operators can differentiate themselves from their competitors as well as how to make a splash on social media and effectively market on a shoestring budget.
The session will include dedicated time for independent operators to share great ideas that have helped their business and hear about the great ideas their peers have implemented. The Great Ideas! Workshop, which is designed to get operators’ creative juices flowing, is one of the most popular sessions at NATSO Connect.
“This highly energetic and interactive workshop is always one of the best-attended sessions at NATSO Connect. I’m especially excited to have Stephanie Stuckey and Dale Elks share their unique insights during the fireside chat,” Toner said. “It will be a great jumping off point before we transition to rounds of tableside discussions for idea sharing among attendees, inspired by the great ideas from Stephanie and Dale.”
The Great Ideas! Workshop at NATSO Connect is open to all truckstops and travel centers and sponsors. NATSO Connect, which takes place at the Gaylord Texan Resort & Convention Center in the Dallas area March 7-10, 2023, is designed for travel center and truckstop owners, operators, managers, buyers and staff who want to increase their industry knowledge, gain business intelligence and see new products.
Learn more about NATSO Connect or register at www.natsoconnect.com.
The NATSO Foundation is the research, education and public outreach subsidiary of NATSO. NATSO is the trade association of America’s travel plaza and truckstop industry. Founded in 1960, NATSO represents the industry on legislative and regulatory matters; serves as the official source of information on the diverse travel plaza and truckstop industry; provides education to its members; conducts an annual convention and trade show; and supports efforts to generally improve the business climate in which its members operate
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